Working in Product Design

Product design is such a vast and amazing subject to define because it occurs at every level and everyone plays a part in it's progress.....yes, including you.

Product designers shape our environment and when you actually take a moment to consider that, I defy anyone who is not a little overwhelmed by the enormity and power of design. It saves lives, it brings people together, it makes living more enjoyable.
Unfortunately it can also do the opposite which reinforces the importance of moral design and appreciating the positive difference you could actually make.

Always consider the user, the need, the purpose and the impact or design and know your design intention.